the news broke on a recent Friday night 3360 Nike fires majority of fuel band team，Will stop making wearable hardware . it was a shock to just about at不久前的一个星期五晚上，耐克(Nike)解雇了FuelBand队的大部分成员，并中断了可穿戴设备的生产，出现了重要新闻。对于购买、使用、报道或投资所谓“可穿戴设备”的热产品的人来说，这一消息犹如晴天霹雳。

hailed as the next big platform in computing，wearable smart devices like fitness tracking bracelets，clip-on heart monitors，got smat这样一来，玉女就穿着为下一代计算的大型平台的“智能”。If Nike (nke)，which had sold an estimated $ 33 million worth of fuel band bracelets in 2013，Employing2013年，耐克出售了价值约3300万美元的全乐队腕带，讨论了200名职员，甚至围绕该设备积极展开了加速计划。(威廉莎士比亚，坦普林，希望如此)()如果它对都能穿的设备不感兴趣，这是否意味着这种设备的基数都要下降呢？耐克怎么说对我们不感兴趣呢？Since the news，the top wearable makers have openly touted the future of their business . this week at the tech crunch disrupt conference in news hootjawbones up band accounts for 19% of the fitness tracking dever ket . mean while fit bit，which dominates the category with 68% market sharketJawbone的UP腕带目前占身体健康追踪市场的19%。

另一方面，市场占有率达到68%的市场哥哥Fitbit对科学技术信息网(CNET)这样做已经过了7年。Flex，One，Zip表示：“Fitbit不再热情，尽管最近推出了一些耸人听闻的头条新闻。”even Nike has clarified the initial report，saying it is not giving up on all of fitness tracking，Only the hardware part . Nike will stop product耐克站也回应了早期报道，不是停止所有身体健康追踪工作，而是退出硬件。

耐克仍将生产FuelBand，但之后不会为智能手机、智能手表和各种智能设备制作软件和身体健康追踪。Nonetheless，Its clear the fitness tracking and wearables need to evolve beyond their initial offerings . many of the fitness trackers in their cheiras my colleague jp manga lindan wrott His quest to become a quant junkie failed when the available options required him to use disparate systems that dis更大的问题在于实际功能。

正如我的同事JPo曼格林丹本周初写的那样，他成为数字达人的愿望落空了。因为这些设备的选项可以拒绝几乎不同且不兼容的系统One day。

I just stopped using everything . I had invested hundreds of dollars into hardware And software And cobbled them together so I could to get a holists pick有一天，我开始停止使用任何设备。本来我花了几百美元卖硬件销售软件，又硬把它们收集起来，以为这样就能全面了解我每天的身体健康信息。但是构建这个目标的过程太累了，——睡觉要有腕带，白天要有另一个腕带，睡觉要应用一个，跑步要用另一个。

为什么不能拥有能够继续执行所有这些任务的硬件和软件集成设备？Beyond that，merely knowing how many steps youve taken each day isnt all that compelling to a large，mainstreamaudience . its why one-third one .业界相关人士表示，停止实际使用的身体健康追踪装置数量很有可能比这少。for wearables and fitness trackers to become a permanent part of our lives，the devices must become need to have，Not nice to have.the only way我和Misfit的CEO Sony OU探索过该产品未来的发展。他的公司直到最近还叫“misite warables”，去掉了“warable”一词。

vu said he expects fitness trackers to be a tiny part of the overall wearables industry . theyll be like ipods and GPS trackers-useful to Sool But no.像iPod和IPOD追踪器一样，——对某些人来说很简单，但不会再畅销，它们中的大部分将被智能手机取代。他说很有可能被智能手表杀害。his company produced a fitness tracking wearable device for practice，Even as he knows the category will quickly peak And decline . we did it be cauuau他说：“我们这样做主要是为了抓住机会。那是目前的发展趋势，我们作为一家公司生产它，投放市场，可以试试手艺。

”the next step in the evolution of wearable devices will require a more compelling use case . it will need to pass the turn around test，He says . that metermost people would turn around for their phone，keys，or wallet。but they would nt turn around for their activity monitors。可以穿的装备要进一步发展，他说要通过“前进的考试”。也就是说，如果人们在下班的路上忘记带走它，他们以后不去拿吗？大部分人回家拿手机、钥匙和钱包。

但是，他们将为这些活动监测设备挺身而出，回来。fitness tracking is just not a compelling use case，Vu says . we makers havent been able to make it sufficiently compelling . it doesnt pass the turn.我们这些工厂不能具备足够的吸引力，不能通过前面的考试，甚至可以接近相似的水平。(威廉莎士比亚、哈姆雷特、吸引力、吸引力、吸引力、吸引力)《VU IS Already Scheming up Ideas to Make Wearable Devices more Compelling》。

但是他已经计划创新，使能穿衣服的设备更有魅力。one way to pass the turn around test is with persistent identity . better than finger print recognition，Wearable devices would use a persons hearter他说：“如果能用生理信号见到你、关门、关灯、付钱的话，一旦离开身体，还是很安全、很容易使用的。”这种功能不会很有吸引力。

vu said this would be similar to disneys magic bands，the bracelets that allow families visiting a Disney(dis)theme park to check in all by scanning a bracelet . magic bands essentially replace keys and wallets within disneys properties . that is something I could get behing Uld make 本质上，在迪士尼所属的领土上，这个马力腕带代替了钥匙和钱包。乌斯说。"如果迪士尼能让它变得更可爱，在魔法王国以外的地方也能使用，我一定会坚持下去。

(威廉莎士比亚、迪士尼公司、迪士尼公司、迪士尼公司、迪士尼公司、迪士尼公司、迪士尼公司、迪士尼公司)Thats one direction the hot category of wearable devices is likely to goMisfit的这款设备于2013年第四季度推出，目前已售出20万个，每个季度的销售额都在快速增长。与iPod及IPOD追踪器市场一样，预计这种健康追踪器的销售也不会逐渐上升，一些硬件企业也没有步耐克的后尘，最终致力于智能手表软件的开发。the era of fitness tracking devices might be waning . but for wearables，its still early days。

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